What is inapppurchase?
In‑app purchase (IAP) is a way for users to buy digital items, extra features, or subscriptions directly inside a mobile or desktop app, instead of buying a separate product.
Let's break it down
- App: The software you download (game, photo editor, etc.).
- In‑app: Inside that app, while you’re using it.
- Purchase: Paying money, usually with a credit card, PayPal, or app store balance. When you tap a “Buy” button in the app, the app store (Apple App Store, Google Play, etc.) handles the payment and unlocks the item for you.
Why does it matter?
It lets developers offer a free version of their app and still earn money by selling upgrades, extra levels, or special content. For users, it means you can try an app first and only pay for the parts you want.
Where is it used?
- Mobile games (extra lives, skins, new levels)
- Productivity apps (premium filters, advanced tools)
- Streaming services (monthly subscriptions)
- News apps (unlocking articles)
- Any app that wants to sell digital goods or services after the initial download.
Good things about it
- Flexibility: Users can pay only for what they need.
- Revenue for developers: Ongoing income beyond the initial download price.
- Convenient: Payments are processed through the app store, so you don’t need to enter card details each time.
- Free entry point: Apps can attract more users with a free version.
Not-so-good things
- Hidden costs: Some free apps may push many purchases, leading to higher total spending.
- Security concerns: If not managed well, unauthorized purchases can happen.
- Revenue share: App stores take a cut (often 15‑30%) of each sale, reducing earnings for developers.
- User frustration: Poorly designed purchase flows can feel intrusive or confusing.